Hotel Reputation Management That Drives Direct Bookings

Most guest decisions start on Booking, TripAdvisor, Google, and Expedia. ORM Service is done-for-you hotel reputation management software combined with a team that monitors every OTA, responds to guest feedback in your brand voice, and disputes unfair reviews. Your ranking, occupancy, and ADR keep climbing while your front desk runs the front desk.

Your Reputation Decides Tonight's Bookings

ORM Service connects every guest touchpoint — OTA reviews, search ratings, and on-property review collection — into one system that protects ADR, lifts rankings, and grows direct bookings across your portfolio.

Built for independent hotels, boutique brands, and multi-property groups.

From single-property inns to portfolios of 50+ hotels.

Every OTA and review platform guests use to book.

Booking.com, Expedia, TripAdvisor, Hotels.com, Airbnb, and Google in one dashboard.

Higher OTA rankings, better review scores, more direct bookings.

Reputation moves ADR — and the change usually shows in 60–90 days.

See it run on your hotel data

30 minutes, a sample dashboard with hotel review data across Booking, TripAdvisor, Expedia, and Google. Bring your property and we'll show you what guests see today.

Frequently Asked Questions

Which OTAs and review platforms do you cover for hotels?

Every platform that drives hotel bookings. Booking.com, Expedia, Hotels.com, TripAdvisor, Airbnb, Google, Yelp, Facebook, and Vrbo. All of them feed one dashboard with one response workflow.

Can you take down unfair or fake reviews about my hotel?

We file formal dispute claims against any review that violates platform policy: fake reviewers, conflicts of interest, off-topic complaints, or content that breaks Booking and TripAdvisor guidelines. Not every dispute ends in takedown — the platform makes the final call — but each claim is filed, documented, and followed up by our team until the platform closes it out.

How do you handle multi-property and hotel group portfolios?

Add every property you want to track — your own hotels and any competitors you care about — and compare them side by side in one view. Rating, NPS, review volume, recent activity, and weak platforms line up across all branches, so you can see which property is dragging the average and which competitor is pulling ahead. One screen, no exports.

How quickly do you respond to a new guest review?

Target response time is 24-48 hours on STARTER, 4-12 hours on GROWTH, and 2-4 hours on ENTERPRISE. For hotels in competitive destinations we recommend GROWTH or higher. Most guests check reviews on the same day they book, so response speed shows up in conversion.

Will reputation management improve my OTA rankings and ADR?

Booking.com, Expedia, and TripAdvisor all use review volume, recency, score, and response rate as ranking factors. Higher rankings produce more direct visibility, which lifts occupancy and gives you room to raise ADR. The shift usually shows up in 60–90 days of consistent execution.