You copy your Google review link inside Google Business Profile: select “Read reviews”, open “Get more reviews”, then click “Copy”. A customer who taps that link lands straight on an empty review form for your business.
Skipping the search and the hunt for a review button means more of the people who planned to leave a review actually post it.
Below are three ways to get a Google reviews link, plus how to turn it into a QR code, where to share it and how to fix it when it breaks. Every step is free and takes a few minutes.
What Is a Google Review Link?
A Google review link is a direct URL that skips your listing and opens an empty review window with your business name already at the top. The customer picks a star rating, writes a sentence or two and posts. Nobody has to scroll through Maps looking for “Write a review”.
Without a direct link, a customer has to remember your exact business name, choose between look-alike listings and then find the review button. Every extra step is a chance to give up.
Fresh reviews from real customers also shape how a business appears in local results. Our guide on how reviews affect local SEO and revenue explains the connection.
Each link belongs to one profile, not to a campaign or a date. You can put it in emails, texts, invoices and web pages, or print it as a QR code on signs.
How to Get Your Google Review Link: 3 Ways
There are three ways, and all of them open the same review form. The first works for any verified owner or manager. The second helps when you’re on a phone, and the third lets you build the link by hand.
Each method gives you a link to Google reviews for one location. If you have several locations, repeat the steps for each one.
From Your Google Business Profile
This is the way most owners use, and Google describes it in its help page on review links and QR codes. Sign in with an account that manages the profile, then:
- Open your Business Profile.
- Click “Read reviews”.
- Click “Get more reviews”.
- Click “Copy” to put the link on your clipboard.
- Save it in a shared note so everyone on your team has it.
The same window also shows a QR code, which we cover in a later section.
From Google Search or Maps While Signed In
If you’re away from your desk, sign in with an account that manages the profile, then search for your business on Google or open it in Maps. The owner tools appear, with the same “Get more reviews” option for copying the link.
If you don’t see the owner tools, you’re probably signed in with a personal account. Switch accounts and search again.
On a phone you can still copy the link. Saving the QR code image, though, needs a computer.
Build It with Your Place ID
Google gives each listing on Maps its own Place ID, a string of letters and digits. The Place ID Finder looks it up: enter your business name, click the matching suggestion, then copy the ID from the info window.
Paste that ID after the equals sign in this URL: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID
That is all a Google review link generator does. It looks up your listing’s ID and drops it into this format, so you can create a Google review link yourself for free. Before you share it, open the finished link once: you should see your business name and an empty review box.
How to Turn Your Review Link into a Google Review QR Code
A Google review QR code lets customers point a phone camera at it and land on your review form. It works best where people can’t click anything: the front desk, a restaurant table, a printed receipt or a bag insert.
There are two ways to get one. In the “Get more reviews” window, right-click the QR code and select “Save image as”. For now, Google creates these codes only in a computer browser, not on mobile devices.
The second way is any QR code generator: paste your review link and save the file.
Print each code large enough for a phone to read from where people stand. A counter card can be small, while a wall sign needs a much bigger code. Test printed codes with two or three phones before you order a full batch.
Always add a short call to action next to the code, such as “Scan to review us on Google”. A square of dots on its own gives people no reason to scan it.
Making and tracking codes by hand gets slow once you have more than a few locations. Our automated review requests service takes this part off your plate.
ORM Service sets up a branded QR code for every location, monitors new reviews 24/7, and a real person replies to every review in your brand voice. Start a 48-hour free trial and see how it works.
Where to Share Your Google Review Link
Timing matters most: send each request within a day of the visit, while the experience is still fresh. Google itself suggests receipts, thank-you emails, the end of a chat conversation and printed displays in your store. Requests can also go out by WhatsApp message or in a Facebook post.
The table shows how to share a Google review link in the channels most businesses already use.
| Where |
When |
Example text |
| Email after purchase |
Within a day of the visit or delivery |
“Thanks for choosing us. Could you share your experience on Google?” |
| Text message to customers who opted in |
A few hours after the appointment or checkout |
“Thanks for visiting today. Tap here to leave us a Google review.” |
| Receipt and invoice |
At checkout or with the final bill |
“Tell us how we did: scan the code to leave a quick Google review.” |
| Email signature |
In every email your team sends |
“Enjoyed working with us? We’d value a Google review.” |
| Website |
Contact page, site footer, order confirmation page |
“Read our reviews or leave your own on Google.” |
| Front desk and tables |
At check-in or while guests wait for the bill |
“Scan to review us on Google” next to the QR code |
Here is a short email template. Put your review link behind “Leave a Google review”.
Subject: How was your visit?
Hi Sarah, thank you for coming in on Tuesday. If you can spare a moment, we’d love to hear how it went: Leave a Google review.
Thanks, the front desk team
And a text message for customers who agreed to receive texts:
Hi Mark, thanks for staying with us this weekend.
Have a minute? Tell us how it went on Google: (review link)
Reply STOP to opt out.
For more wording ideas, read our guide to ways to ask for reviews without sounding pushy.
Review Links for Multiple Locations
Each location has its own Business Profile, so it has its own review link and its own QR code. A review left through the downtown link goes to the downtown listing, never to the airport one. Mixed-up codes send reviews to the wrong place and confuse readers.
We keep a simple sheet with one row per location: name, street address, store number, review link and QR code file. Name every file the same way, for example “qr-review-dallas-elm-st.png”, and print the location name in small type under each code. Before a print run, scan every code and check the address on each review form.
Tracking each location separately pays off too. A per-location view shows which hotels or restaurants get fewer reviews. Our article on tactics to increase your Google star rating covers what to do next.
Google Review Link Not Working? Common Fixes
When a customer says the link doesn’t work, one of four problems is usually behind it. Check them in this order:
- The link opens the wrong profile. A Place ID copied from a similar business nearby or from an old duplicate listing causes this. Copy a fresh link from your own Business Profile and test it.
- The profile isn’t verified. Review tools may stay unavailable until verification is complete, so finish it first.
- The link stopped working after profiles were merged or the business moved. Each link points to one specific listing, so copy a fresh one after a merge, a move or re-verification, then replace it everywhere, printed QR codes included.
- The customer isn’t signed in to a Google Account. An account is required to post a review, and people without Gmail can create one with any other email address.
After any fix, open the link in a private browser window and on a phone. If both show your business and its review form, the link is ready to share again.
Rules to Follow When You Share Your Link
Google’s review rules are short and strict. Offering a reward for a review, such as free or discounted products or services, is fake engagement and strictly prohibited. Gift cards, coupons and prize-draw entries tied to a review fall under the same ban.
Writing reviews for your own business, or asking staff to write them, also breaks the rules. Ask every customer the same way, with the same message after every visit.
When you reply calmly to a critical review and fix the cause, future customers see how problems get handled. Google’s own tips to get more reviews also suggest replying to reviews and valuing every opinion.
If you’d rather hand this work to a team, our review management service covers it.
ORM Service sets up a branded QR code for every location, monitors new reviews 24/7, and a real person replies to every review in your brand voice. Plans start at $299 per location per month with no setup fee. Book a demo or start a 48-hour free trial.
